A company that is afraid to share their policies and be open and honest about how their business operates should set off some red flags. It’s crucial that a company leaves up their positive and negative reviews as well provide a response on their social media platforms. Unanswered concerns or deleted posts lead the public to believe there’s dishonesty and potentially that the site is a scam.
Consumers often research, (which they should) before purchasing products from new sites. They will probably check the company’s site, background, Twitter account, Facebook page and blog if there is one. If there is frequent correspondence between the company and its customers that is a good sign. If the comments seem staged and there are no negative posts anywhere, chances are the company isn’t being transparent. The lack of transparency may cause a shopper to look elsewhere because they don’t know company’s integrity and commitment to its customers.
When Kohl’s staged comments on their Facebook page two years ago they received a public back lash because their employees were stating great deals but didn’t admit that they worked for Kohl’s. While Kohl’s can be considered an established company, their actions deterred some consumers from trusting their brand and social media platforms.
Great post Julia! Some really insightful thoughts :) I agree with you, when shopping online, I always look at the reviews and comments consumers post. I wonder how common it is, what might be genuine or staged comments. I find it hard to tell. -- Lindsey :)!
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