I went to the Amazon.com Facebook page http://www.facebook.com/home.php#!/Amazon?sk=app_165157536856903 to check out their lay out and creativity. Let’s start with their wall. They have it organized by their posts - which is smart because negative comments are hidden behind their status updates unless a fan mindfully selects the recent posts option. Amazon posted last 2 days ago with 566 comments! The most recent post was from 5 minutes – from a few minutes of checking them out it looks like they’ve got their 600,000+ fans engaged!
The welcome tab was pretty lame; with the resources they have access to I’d say they’ve dropped the ball. Considering that the welcome page is the first page a consumer lands on before they “like” the fan page – you’d think more efforts would be put into first impressions. I wasn’t planning on “liking” their page until I saw a fan had a question – so I had to “like” Amazon to answer the question... But this is the epitome of why their welcome page failed – I didn’t want to “like” them after I saw it...
There is one thing that I liked, and it wasn’t done with much creative abilities or fireworks but the @Amazondeals tab got me. I scrolled down reading their daily deals and next thing you know I’ve clicked through and am searching the daily deals for the studded white gold and diamond earrings for $129!
While Amazon is wildly popular their lame attempt on Facebook is obvious with 600,000 fans – come on, even Papa John’s Pizza has more fans LOL. In my opinion, the atmosphere is there Amazon just needs to take charge and do something for their fans.
Interesting to see a negative review for such a major site. But I have to agree with you. When I went to the Amazon fan page, I only saw their "lightning deals" when I really wanted to see posts from their fans. I couldn't quite tell if these were posted by fans or by the company itself, and it seems to me this should be clear.
ReplyDeletei think the problem with the page is that they dont have a clear objectives. They just simply put up deals on the page. There are no discussion at all between users. I am not sure why they even create the page in the first place.
ReplyDeleteThanks for your comments - I completely agree their page is poorly illustrated, unclear and their objectives are a little wishy-washy. Kinda shameful for an online company to slack on their social media campaign if you ask me... LOL.
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