Online shopping sites that are well established really should be engaged in social networking sites. Here are some that I found memorable or not:
I've always been a HUGE fan of Zappo’s Facebook page because they’re constantly updating their FB applications for their fans (it seems to be monthly). The current app is about spring fashion with a short video on putting outfits together & at the end reminding their customers of free shipping. I love this video because they’re answering what everyone wants to know – what’s hot this spring? They’re offering different outfits and styles and making it available on their site. It’s combining the desire to be socially accepted and cool and selling it. Love it!
The next online shopping site on my list is H&M, as their discussion board caught my eye. The H&M Facebook Discussion Board was filled with different topics and regions. While I think their wall is a lot more active and popular it’s good that they’re giving their fans a voice. I do feel that H&M is big enough to allocate more resources into building apps for their fans, they certainly have the following.
Lastly, & certainly not the least is the ThinkGeek Facebook page. I love their dedication to geek products and language. Their social media personality is completely dorky and their product features work for them. I like them because their products are weird and out there. So their “New Shinies” tab is awesome! They can directly market to their audience because the audience is being entertained by the products.
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